Understanding the Wine Business in America

4 hours, $75

Understanding the structure of the wine business is critical to the success of any winery, retailer, restaurant, distributor, or importer. Each state in the U.S. has a different set of laws regarding how wine is distributed and taxed. This has a profound impact on the price and availability.  We will look at the structure of the industry, pricing, market trends, major players in the retail, wholesale, and import business. We look at the top selling categories of wine, including the leading grape varietals, brands, and countries of production. Join Jay Youmans MW as he unravels the complexities of the wine business in America.