Taught by Master of Wine Jay Youmans, these comprehensive, multi-week courses are for anyone wishing to gain a high level of proficiency in these specialized areas of study. While beginners are welcome, completion of an Introduction to Wine Basics class or a WSET Level 1 Award in Wines course will position the beginner to more quickly grasp the material taught in these courses.
Jay Youmans MW is owner of Rock Creek Wine Merchants, a sales & marketing consulting firm. His experience spans over three decades in the wine industry, working as a sommelier, restaurant consultant, retailer, wholesale distributor, importer, broker, wine writer, lecturer and educator. He is the owner and educational director of The Capital Wine School in Washington, DC. His credentials include: Bordeaux Wine Educator (Bordeaux L’Ecole du Vin), Burgundy Wine Educator (BIVB), French Wine Scholar (FWS), Italian Wine Professional (IWP), Advanced Level Sommelier (Court of Master Sommeliers), Certified Wine Educator (CWE – Society of Wine Educators), and Master of Wine (MW) which he passed in 2004 receiving Vina Errazuriz Trophy for writing the outstanding paper on the Business of Wine.
New Wines of France
The French Wine Scholar Study and Certification program provides current, accurate and in-depth information on the wines and wine regions of France.This 4-week course will examine the benchmark producers, as well as the new generation of winemakers that are redefining quality. Students will taste 42 wines over the four weeks.
There are no upcoming events scheduled.
New Wines of Italy
The Italian Wine Scholar Study and Certification program curriculum is an Italian wine education program designed to provide committed students of wine with the most advanced and comprehensive specialization program on Italy bar none! It was created by native Italian, Maurizio Brioggi, DWS, FWS with the support of the Italian wine DOC/G consortia.This 5-week course will examine the benchmark producers, as well as the new generation of winemakers that are redefining quality. Students will taste 52 wines over the five weeks.
There are no upcoming events scheduled.
New Wines of Spain
Be among the first to earn the SWS post-nominal & Spanish Wine Scholar title!This 4-week course will examine the benchmark producers, as well as the new generation of winemakers that are redefining quality. Students will taste 42 wines over the four weeks.
There are no upcoming events scheduled.
Understanding the Wine Business in America
This 4-week course will examine the structure of the industry; the principal factors that determine how wine gets to market, which wines sell, why they sell, and how they are priced; the different channels a producer must navigate in getting a wine to the consumer; the major players in each tier of the distribution system; the various types of wine consumer and what determines their purchasing behavior; the challenges and obstacles posed by the federal, state, and local governments; and how one can best monitor, predict, and navigate one’s way through this fascinating industry.
| Event | Date | Price | |
|---|---|---|---|
| Anatomy of the Wine Business in America with Jay Youmans MW - In Person or Online |
|
$395.00 USD | View Details & Register |
