$495 – 4-class series

This 4-class course will meet in person and online on Zoom on the following Wednesday evenings from 6:30pm – 8:30pm: August 28, September 4, 11 & 18.

Class # 1
Where to start
Questions to consider
Company structure
The business plan
Financing & funding the business
Licensing & permits
Legal considerations
Gaining insight & experience
Defining the store’s identity

Class # 2
Overview of wine retailing
Assessing the competition
SWOT analysis
What products & services will you offer
Store location, parking, and accessibility
Lease agreements
Triple net, escalation clauses & taxes
Commercial real estate brokers
Shelving, displays & storage
Store front, interior design
Inventory costs

Class # 3
Working with wholesaler distributors and importers
Ordering wine
Accepting deliveries & managing your time
Store layout & diagrams
Cash registers, POS systems, inventory management
Pricing
Promotions
Collecting sales tax
Security & theft
Staffing, compensation & benefits

Class # 4
Attracting customers
Developing customer loyalty & repeat business
Advertising, newsletters, wine clubs
Point of sale considerations
Website design, e-commerce
Direct to consumer (DtC) trends & challenges
Commercial merchant services
Customer service
In store tastings & sampling
Wine tastings & wine dinners
Measuring success

Class sessions will be recorded for those registered particpants who cannot attend in person/live. Additonal logistical information (directions, parking, etc.) will be sent to registered particpants a day or two before the first session, and the Zoom link will be sent the day of the first session.

Although participants do not need to commit to attending any given class in person or online, please feel free to email us at info@capitalwineschool.com after registering to let us know whether you anticipate joining us in person or virtually for class #1 on August 28.

By purchasing your ticket(s), you agree to our payment, refund, cancellation, and reschedule policy.

 

 

 

 

 

  • Class #4
     September 18, 2024
     6:30 pm - 8:30 pm
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