$95 – 2 hours
What does the wine industry look like as we move into 2026—and what forces are shaping what comes next?
In this timely, big-picture seminar, Jay Youmans MW takes stock of the current state of the wine industry, examining the economic, cultural, and structural trends influencing how wine is produced, sold, and consumed today. Topics will include shifting consumer behavior, global supply and demand, pricing pressures, distribution challenges, sustainability, consolidation, and the evolving role of wine in a changing beverage landscape.
Designed as a high-level overview, this class is ideal for wine professionals, students, and engaged consumers who want a clearer understanding of where the industry stands now—and where it may be headed next.
No prior industry experience required. Live participation and Q&A encouraged.
This seminar will be held on Zoom on Tuesday, March 3 from 6:30pm – 8:30pm.
Jay Youmans MW is owner of Rock Creek Wine Merchants, a sales & marketing consulting firm. His experience spans over three decades in the wine industry, working as a sommelier, restaurant consultant, retailer, wholesale distributor, importer, broker, wine writer, lecturer and educator. He is the owner of The Capital Wine School in Washington, DC. His credentials include: Bordeaux Wine Educator (Bordeaux L’Ecole du Vin), Burgundy Wine Educator (BIVB), French Wine Scholar (FWS), Italian Wine Professional (IWP), Advanced Level Sommelier (Court of Master Sommeliers), Certified Wine Educator (CWE – Society of Wine Educators), and Master of Wine (MW) which he passed in 2004 receiving Vina Errazuriz Trophy for writing the outstanding paper on the Business of Wine.
To ensure a quality experience for all participants, each class or course requires a minimum number of registrations. If this minimum is not met, we may need to cancel the session. In such cases, registered students will be notified as soon as possible and provided with options for rescheduling or a full refund.
By purchasing your ticket(s), you agree to our payment, refund, cancellation, and reschedule policy.
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March 3, 2026
6:30 pm - 8:30 pm
